TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 9780131018617
U1  - 658.8 
PY  - 2004///
CY  - EspaÃ±a
PB  - Prentice hall
N1  - Estado de conservaciÃ³n: Bueno; Estado de integridad: Completo
N2  - Understanding marketing and the marketing process, Developing merketing oppotunities and strategies, Developing the marketing mix, Nanaging marketing
ER  -