TY  - BOOK
AU  - Turban,Efraim
AU  - King, David.
TI  - Electronic commerce: A managerial perspective
SN  - 9780130094933
U1  - 025.04 
PY  - 2004///
CY  - Estados Unidos
PB  - Prentice Hall.
N1  - Estado de conservación: Bueno; Estado de integridad: Completo
N2  - Overview of electronic commerce, E-marketplaces: structure, mechanisms, economics and impacts, Retailling in electronic  commerce: products and service, Consumer behavior, online market research, adn customer relationship management, Online advertising, Company-centric b2b and e-procurement, Public b2b exchanges and portals, E-supply chains, collaborative and intrabusiness ec, E-government, e-learning and other ec applications, Mobile commerce and pervasive computing, Auctions, E-commerce security, Electronic payment systems, Order fulfillment, content management, and other support services, E-commerce strategy and global ec, Launching a seccessful online business, Legal, ethical and societal impacts of ec, Building e-commerce applications and infrastructure, Infrastructure for electronic commerce, Web page design and creation, Web programming, Software agents
ER  -