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020 _a9780130094933
040 _aUTEQ
041 0 _aeng
082 0 4 _a025.04
_bT931e
100 1 _aTurban, Efraim.
245 1 0 _aElectronic commerce
_bA managerial perspective
264 _aEstados Unidos
_bPrentice Hall.
_c2004
300 _a713 páginas
336 _2rdacontent
_atxt
337 _2rdamedia
_an
338 _2rdacarrier
_anc
500 _aEstado de conservación: Bueno
500 _aEstado de integridad: Completo
520 _aOverview of electronic commerce, E-marketplaces: structure, mechanisms, economics and impacts, Retailling in electronic commerce: products and service, Consumer behavior, online market research, adn customer relationship management, Online advertising, Company-centric b2b and e-procurement, Public b2b exchanges and portals, E-supply chains, collaborative and intrabusiness ec, E-government, e-learning and other ec applications, Mobile commerce and pervasive computing, Auctions, E-commerce security, Electronic payment systems, Order fulfillment, content management, and other support services, E-commerce strategy and global ec, Launching a seccessful online business, Legal, ethical and societal impacts of ec, Building e-commerce applications and infrastructure, Infrastructure for electronic commerce, Web page design and creation, Web programming, Software agents.
562 _eVolumen: 0 / Tomo: 0 / Número de ejemplares: 3
690 _aCiencias
691 _aFAC
692 _aCarrera
700 _aKing, David.
942 _2ddc
_cL
960 _aObras Generales # 2 Hilera Segunda
999 _c11044
_d11044